Natural supplements are increasing in popularity. This comes in the wake of more and more information, about the detrimental side-effects of prescription medication and the growing knowledge about health and nutrition, becoming available. People want to be healthy, therefore an increasing number of them are turning towards alternative supplements.

Dietary supplements are substances which are ingested. They can be vitamins, minerals, herbs, or even amino acids. As with any medication, they can come in the form of pills, capsules, tablets, or liquid. After ingestion, the ingredients enter your bloodstream and find their way to the target organ or body system. They are available everywhere from small drug stores to large supermarkets. With the age of connectivity upon us, they are now available to be ordered online and delivered right to your doorstep.

With such convenient availability, and being spoiled for choice when it comes to variety, comes a predictable challenge. Which supplements should you choose? Every brand will tell you that theirs is the best, the most value for money, or even the cheapest. Forget every consideration you normally use when purchasing something. When it comes to choosing which supplement to take, what’s most important is not just price, but efficacy. To put it into medical terms, it is bioavailability. Bioavailability is defined as,” the proportion of a drug or other substance that enters the circulation when introduced into the body and so is able to have an active effect.”

The issue arises when the supplements either pass directly through the body without being broken down and absorbed, or are broken down too early in the stomach and disintegrated. The best supplements are those which can get past the stomach’s caustic fluid and through to the small intestine where they can be directly absorbed into the bloodstream. The most effective form of this technology is when the micronutrients are bound to peptides or amino acids which essentially escort them across the intestinal barrier and into the bloodstream.

In the human body, the place that the most absorption takes place is the small intestine. At present, one of the best forms of coating that can transport nutrients is called enteric-coating. This is coating that is designed to be resistant to the acids in the stomach, and to break down in the non-acid conditions of the small intestine. Enteric coating is expensive technology, and not everyone can do it. But when it comes down to it, is it really expensive? The best way to calculate cost effectiveness is to measure the proportion of a nutrient or bioactive ingredient that was absorbed from the gastrointestinal tract. Cheap supplements do not have enteric coating and either break down before being absorbed or pass clean through the body without being absorbed.

When it comes down to it very few supplements on the market make use of this technology. Celergen Swiss Cold Extraction technology is one of the few that does. Manufactured in Switzerland, it is not only fortified with double-enteric coated soft gels, but is also strengthened by superior Anti-Reflux Technology to prevent stomach digestion and ensure that the active ingredients and micronutrients are released only in the small intestine for potent and effective absorption.

Not every nutrient you swallow is absorbed by your body. But if you could choose, wouldn’t you want them to be?